A friend asked me “What tribe are you from?” in response to a quip on my part. His question hit a nerve because I’ve been a big fan of Seth Godin’s book, Tribes, and Godin’s insight into our changing interpersonal world and communications has significantly influenced on our continuing efforts to build a network of posture professionals.
Here’s how I answered my friend’s question:
I’m a member of a rather heretical tribe, a group of people who combine common sense and scientific insight with natural, minimally invasive therapeutics to restore motion and balance and help people heal and be well.
We’re called chiropractors.